News & Events
Why Employee Advocacy Matters for Your Business
Brand Advocacy Brand advocacy is not new; brands have been using networks and connections to expand and raise awareness through customers for years. This approach has been successful. However, your business's best advocates can be found even closer to home - your...
No Cookies, Now What?
What are Cookies? Brands worldwide have been utilizing cookies to track website visitors for as long as the internet has been around. These cookies improve the user experience, collect data to help with targeting ads and track website metrics. This has become the...
What Will Social Media Look Like in 2022?
Social and digital media are ever-changing topics that continue to grow as technology becomes more and more advanced. 2022 will be no different, and it is worth making note of what to expect this year. 2021 brought in big changes and huge results, including Facebook...
Winter Marketing Strategies
The winter can be a tricky time to navigate marketing due to all of the holidays and the colder weather. There are many different holidays to celebrate including Thanksgiving, Christmas, New Year’s, and Valentine’s Day, so it can be difficult to decide what kind of...
The Benefits of Geofencing
Geofencing is a tool that uses GPS, radio frequency identification, Wi-Fi, or cellular data to define the boundaries of a specific geographic area. Once the specified area has been set, consumers can trigger targeted marketing, such as text, in-app notification,...
Instagram and SEO’s
Many social media platforms can be useful in SEO and Ad Services, one of them is Instagram. Instagram CEO, Adam Mosseri states that no one algorithm does all the ranking and that each section-Feed, Explore, Reels, and Stories all have their unique algorithms with the...