12 Ways You Screw Up Your Content Marketing

By SUJAN PATEL published DECEMBER 13, 2016 Content Marketing Strategy / Understanding Your Audience In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content marketing strategy as “very...

Why Content Marketing Doesn’t (Usually) Work

Why Content Marketing Doesn’t (Usually) Work #socialmediamarketing How does content marketing actually work? Many people’s content marketing strategy basically consists of a three-step process: Create new content. Share your content on social networks (Facebook,...