As per the 2019 Internet Telecommunications Union report, more than 53% of the world population has access to the internet. That’s more than 3.5 billion people. If you own a small or medium business, internet marketing is a great way to find customers online. There are several types of internet marketing services that are easy to implement and which don’t cost a fortune.
4 Main Types of Internet Marketing Services
1. Social Media Marketing (SMM)
Although social media is a great place to be in touch with your family and friends, it’s also a vast marketplace. For instance, Facebook currently has around 2.7 billion monthly active users. That makes social media platforms like Facebook, Instagram, Twitter, etc. powerful marketing channels to advertise your products and services. Social media marketing can help your business build rapport with the audience and increase brand awareness.
2. Email Marketing
Email marketing is an excellent way to let your subscribers know about new products or services. It gives you the ability to create separate marketing campaigns for new and existing customers with personalized advertisements and offers. With the help of email marketing software, you can turn your subscribers into paying customers in just a few steps.
3. Search Engine Optimization (SEO)
Search engines like Google and Bing rank websites based on their relevance to user search queries. If a business website ranks on the first page of Google Search for several keywords, that’s because it’s optimized for search engines. There are many SEO ranking factors such as user experience, content, keywords, page speed, domain age, etc. that decide where a website ranks on Search Engine Results Pages (SERPs).
4. Search Engine Marketing (SEM)
Getting a website to show up on the first page is a long and continuous process. Is there a way to get it at the top without doing all the hard work? Three words – search engine marketing. It’s a form of paid advertising that puts websites and ads at the top of SERPs for a limited amount of time. Businesses bid for relevant keywords that can cost anywhere from 50 cents to $50 per click (also known as cost per click).
Which Marketing Service Is Best for My Business?
Choosing the right mix of internet marketing services for your business depends on what you want to achieve with them. Find your business objective. Are you looking to improve brand awareness, or is it a higher conversion rate that you want?
The next step is to identify your target audience. Understand customer behavior, patterns, motivations, and goals so you can create cost-saving and effective marketing campaigns that result in less wastage, more quality leads, and higher ROI. Last but not least, consider how much you are willing to spend on marketing. Internet or inbound marketing is indeed less costly than traditional or outbound marketing practices, but it still has a price.
Internet marketing is a blessing in disguise for SMEs, provided they can use it to their advantage. If you are looking for a digital marketing agency for your business, SociallyPosting.com is a one-stop-shop for all your marketing needs. Visit SociallyPosting.com to get a FREE digital footprint report for your business.