The old way of pulling in customers off the street is no longer working for most businesses today. Conventional advertising does not have the same effect as it did 10-20 years ago. Local SEO services can transform your business, boosting your ROI with incredible results.
Current statistics claim that 97% of consumers use online search engines to find what they are looking for, with 82% of those consumers using their mobile devices. In addition, over half of those searches are for local businesses. Is your business missing out on these incredible opportunities?
What Are Local SEO Services and How Can They Benefit My Business?
Local search engine optimization (SEO) is the process of making your business immediately visible to potential customers who are searching for your type of business online. There are many ways to make this possible.
Local SEO marketing targets the precise type of audience that you are hoping to draw in. You want potential customers to reach you in the easiest way possible. Local SEO makes this happen.
5 Ways Local SEO Can Boost Your Business
Increase the Geographic Rankings for Your Business
Google My Business (GMB) is vital to any operating business today. When customers put in a search for a local business, their first result is what is referred to as the “local pack” or “3-pack” (a block of 3 local businesses directly under the Google map). This is where you want your business to be. The information that people are searching for, such as location, phone number, hours of operation, reviews, etc., show up here in the “local/3 pack.”
Another option is to list your business in various online directories, such as Yelp. These are known as “citations.” Citations can also offer valuable information about your business, in addition to reviews.
Good Reviews Build Trust
Ask any customer and they will most likely admit that they have searched out reviews for a product or service before a purchase. Good customer reviews build trust. For this reason, excellent customer service should always be the highest priority for any business.
Customer reviews can be found in both GMB and citations, as mentioned above. As a conscientious business owner, you should take the time to visit these sites often to applaud, answer, or apologize for reviews left by former customers. This reflects integrity on your business, building even greater trust with potential future customers.
Separate Your Business From Your Competitors
Using local SEO to rank high in search engines puts your business far ahead of your local competitors, especially if it is showing up in the “local/3 pack.” You are presenting yourself as a knowledgeable expert for your product or service. Knowing how to communicate with potential consumers who are looking specifically for what your business is offering, leads to higher traffic and conversions.
Local SEO Is Timely and Highly Targeted
When using campaigns that target a specific geographical region, you pull in more of your local customer base. This is vital as a brick & mortar business. Customers looking for specific local businesses are usually expecting to make a purchase right away. In addition, they will usually go to one of the first few businesses that pops up in the “local/3 pack.”
Increased ROI
With minimal costs, business owners can create their presence on the world-wide-web for a fraction of the cost of conventional advertising. The comparison in ROI for each is quite dramatic.
Using a mobile device to search for a business closest to them is usually a customer’s first go-to option. Add to that the convenience of being able to drive straight there to get what it is they are looking for, and you have a win-win for both the consumer and business owner. Let people know you have what they need. Contact Socially Posting today and boost your SEO.