With everything changing in 2020, it should be no surprise that marketing is changing too. The online world is adapting. New technology is growing and changing the face of digital marketing. If you are a business owner, it’s important to keep up with these changes and use the trends to your advantage.
6 Top Digital Marketing Trends for 2020 and Beyond
1. Smart Bidding Advertising
Smart bidding advertising, or programmatic advertising, is when an AI bids to purchase an ad space as soon as a user clicks on a website. Smart bidding allows an AI to use hundreds of targeting signals to narrow in on a specific audience. This creates a faster, more efficient marketing with a higher ROI. Some estimate that more than 85% of digital ads are now done by smart bidding.
2. Search Engine Optimization
SEO algorithms change every year, and 2020 is no different. One trend developing in SEO this year is voice search, which is causing keywords in SEO to lean towards more natural, spoken phrasing or questions. The way people speak their questions is often quite different from the way they would write them. Google Snippets is another new trend in SEO that can allow you to get your content to the top of the search page.
3. Interactive Content
Consumers are vying for more interactive content in the form of polls, quizzes, 360-degree pictures and videos, and virtual reality. Interactive content is more memorable and more effective when used to market to consumers. Augmented reality is another interactive content that is trending in 2020.
4. Influencer Marketing
Influencer marketing uses influencers to spread awareness and push a product or a service. It’s word-of-mouth marketing on a larger digital scale. Influencers are people with large followings on social media, typically on Instagram or Youtube. These people have niche audiences that allow for targeted marketing. People are also more likely to believe an influencer’s word about a product over that of an actual business. However, it is important to choose your influencer carefully.
5. Social Commerce
As social media and online shopping rise in popularity, marketers have taken out the middleman to create social commerce. Social commerce allows consumers to buy your products or services directly inside the social media they are browsing, such as Pinterest or Instagram. Posts which display the product and price are called shoppable posts.
6. Personalization
Creating a personalized message is also a key marketing trend in the digital world. With increasing technology, this trend will only continue. Consumers want advertising and marketing that is more personalized, such as emails triggered by certain behaviors, not huge advertising blasts. Smart bidding is a great way to personalize your marketing.
Marketing trends continue to fluctuate, and it can be hard to keep up with the trends if you aren’t an expert. Marketing is so much easier when you have all the information and experts in one virtual location. Visit Socially Posting today to get your free digital footprint report and find out how we can help you market your business.