Email marketing is a highly effective way to reach potential clientele and boost your company’s revenue. However, you’ll want to make sure you implement certain best practices so as not to waste money on email marketing campaigns that generate no consumer action. Let’s talk about 3 ways you can get the best return on investment (ROI) with your email marketing company.
3 Ways to Get the Best ROI With Your Email Marketing Company
1. Monitor and Improve Email Deliverability
An email advertisement is not effective if it fails to reach your potential customer. It’s also quite ineffective if the email arrives in the potential customer’s “spam” or “promotions” folder. Using an email marketing service, such as the one offered by Socially Posting, you can determine the deliverability of your marketing emails.
An email marketing service can help you see what percentage of your marketing emails were marked as “spam” by your potential clients. With a service, you’ll also be able to see the rate of nondelivery, meaning what percentage of emails never even arrived in your target audience’s inbox.
When you know more about your email deliverability, you can make necessary changes to improve the reach and effectiveness of your email marketing campaigns, helping you boost your ROI.
2. Optimize Emails
During an email marketing campaign, it’s important to optimize your emails for other devices, thus improving its reach. Many people check their emails on their phones or tablets, so having an email marketing campaign that is optimized for handheld devices can really improve your business’ return on investment.
According to a BMI study in 2018, about 49% of all marketing emails were opened on a handheld device, so you’ll want to make sure that your marketing email looks good regardless of the device.
An email marketing service can help you optimize your email marketing campaign for both computers and mobile devices. This means that the email will be equally as attractive and influential on a phone as it is on the computer.
3. Track Performance
Beyond simply monitoring and improving your email deliverability, an email marketing service can help you track the overall performance of your campaign. With a service, you can see whether your potential clients are taking the desired action. You can then adjust your call to action to drive up sales and increase revenue.
An email marketing company can also help you monitor the frequency of customer action, helping you track trends and stay ahead of the game during your marketing campaign. At Socially Posting, we offer an advanced reporting tool that helps to track the performance of your email advertising campaign.
Get the Best ROI With an Email Marketing Service
Contact Socially Posting to get the best ROI from your current or future email marketing campaign. With services built to help you monitor and improve email deliverability as well as services that track overall performance, we can help you get the most out of your marketing endeavors.