Staying relevant as a business today relies heavily on your brand’s ability to maintain an internet presence. But don’t stress: Socially Posting is proud to have you covered for all of your internet marketing needs. It can be difficult to balance navigating the challenges of self-marketing with day-to-day management. Its integral for your business’ success to bring an experienced, effective internet marketer into your team. But what exactly makes a good internet marketer? We’re glad to show you.
4 Qualities to Look for in an Internet Marketer
Everyone thinks they have the skills and experience to be a social media specialist, but there’s more to it than most realize. While it can be tempting to take up the mantle yourself or to hire on a social media savvy teen, a successful internet marketing campaign requires the guidance of someone who can track content ratings and knows the ins and outs of how social media algorithms tick. Here’s what you should look for when you start headhunting the role:
1. Knows the Platforms You Thrive On
You’ve probably already taken a stab at marketing through Facebook, Twitter, and Instagram. Some business types perform better on specific platforms and you may have already spotted trends in the activity they’ve attracted.
You don’t want to hire a specialist who focuses on Twitter if your best platform is Facebook and vice versa. Don’t know where to start? Research what platform is favored by your industry as a starting point for your search.
2. Search Engine Optimization
Be the first that people see when they search for your business’ keywords. This is imperative to make sure you receive the best flow of traffic from prospective clients. If your prospective candidate does not feature search engine optimization as one of their key services, keep looking. Don’t make the mistake of losing customers over poor media management.
3. Performs Content Marketing
When a media specialist offers content marketing, its a major boon for your business. This means that they will generate content and distribute it through your social media platforms as a means of promotion. These are key elements to maintaining and growing your client base. Having a specialist take the pressure off of you to create or edit social media-ready content gives you more time to do the work you love.
4. Keeps You Involved and Informed
If your prospective internet marketer doesn’t emphasize maintaining your involvement in decisions and actions on your marketing strategy, its a major red flag. Choose a marketing specialist who wants to be an active part of the team. Socially Posting offers Multi-Channel Reporting where you can find all of your performance metrics under one roof so you can stay informed on all aspects of your business’ marketing performance.
Internet marketing doesn’t have to be stressful. Visit Socially Posting for a free digital footprint report and free monthly marketing resources when you subscribe to our mailing list. We’re your one-stop resource for all of your business’ social media needs. See how our specialized social media team can help you set your brand apart. Set up your free consultation today!