In 2019, there were over 3.9 billion active email users, making email marketing a critical part of anyone’s marketing campaign. Email gives companies a broad yet personalized reach and allows customers to view the emails in their own time. It is worthwhile to invest in a quality email marketing campaign because it can reduce costs and comes with a higher return on investment than many other types of marketing.
6 Tips for Getting Real Results With Email Marketing
1. Have a Good Subject Line
The first thing people will see in their inbox is the subject line of your email, so it’s important to get this right! The subject line should be relevant to your market’s needs and relatively short. At the same time, your email’s subject line should be impactful and spark a sense of urgency, curiosity, or another strong emotion in the reader to encourage them to open your email and continue reading.
Having a great subject line will influence whether or not the recipient opens your email in the first place. A lackluster subject line might mean the recipient will simply move your email to the trash without bothering to open it, while good subject lines can optimize the email’s performance. It’s worth it to devote time and effort into creating the perfect subject line because of the high return on investment.
2. Personalize Your Email
Personalizing your emails is a powerful way to increase the effectiveness of your marketing campaign. Many email marketing tools allow you to personalize emails by inserting the recipient’s name in the greeting, the message’s subject line, and the message itself.
Using the recipient’s name throughout the email will help encourage the recipient to engage with the email more deeply. The email will feel more personal, which will help build or reinforce the connection between you and the recipient. This connection will make the recipients more likely to take action and follow links or buy products, which will yield a higher return on investment for your email marketing campaign.
3. Carefully Format Your Links
Carefully formatting your links in your marketing emails can significantly boost your return on investment. Adding white space between any links you include in the email can increase your click rate. Altering link colors, using bold font, or using italics can also help increase your click rate.
Carefully formatting your links in any emails you send out can help draw the recipient’s attention to a certain link and make the email look more aesthetically pleasing and less cluttered.
4. Offer Plain Text Options
Offering plain text options for your emails can ensure that people who have slow connections will still be able to read your emails. Using plain text options will allow the email to load faster so email recipients will be less likely to become frustrated while trying to load your email as well as less likely to ignore or delete the email.
5. Add Social Sharing Buttons
Adding social sharing buttons to your email will help make your campaign more effective. Adding social sharing buttons to your email allows the original recipients of the email to share its content with their own social media network, which you might not have been able to reach otherwise. They can help spread the word at no extra cost to you!
6. Use Images
Adding images to your emails can help your emails stand out in anyone’s inbox. After all, a picture is worth a thousand words. When images are included in emails, recipients will pay more attention to the email. Therefore, they will be more likely to take action based on your email, which will give your marketing campaign a higher return on investment and help reduce future marketing costs.
To ensure that your marketing campaign is of the highest quality and has a high return on investment, please contact SociallyPosting today! Marketing can be overwhelming, but we will work with you to drive your growth through various platforms and ensure that you experience a high return on investment.