In the most recent CMI B2B research, 89% of respondents say they use content marketing.
Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective.
Just 5% of respondents rated their #contentmarketing strategy as very effective via @cmicontent. #researchCLICK TO TWEET
Clearly, a lot of marketers could be doing better.
Are you one of them?
Screwing up your content marketing is easier than you might think. Here are 12 ways you could be sabotaging yourself and your content marketing.
1. You don’t set clear goals and objectives
Specific types of content are more effective at fulfilling certain goals. That is why you can get much more from a content marketing initiative if you define your goals before you begin.
You get more from a #contentmarketing initiative if you define goals before you begin says @sujanpatel.CLICK TO TWEETIf your primary goal is to drive conversions, you need to create content that moves potential customers through the sales funnel. The important criteria for your content is that it addresses customers’ pain points at each stage and moves them a step closer to making that purchase.
